Don’t Call It A “Hustle”

Written by Mike Shapiro | January 11, 2018

Calling your work a “hustle” is a quick way to insult your customers, co-workers and the company you work for, plus embarrass yourself.

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How To Avoid Getting “Yelp’ed”

Written by Mike Shapiro | November 30, 2017

A foul-up gives you an opportunity for more customer engagement, a chance to convert a complaining customer into a champion for your brand and a learning experience you can use to make your business better.

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