They’ll Look At These 8 Points, And So Should You
As you continue to grow your company, there will be ups and downs in various areas over time. But it’s a good idea to keep an eye on this short list so you see what prospective investors might see when looking at your company:
| Pluses | Minuses | |
| 1 | Have more clients. | Depend on one or a few big clients. |
| 2 | Keep expenses low. | Allow expenses to get too high. |
| 3 | Have several key employees, but make sure it’s about the Company rather than its key people. | Allow the Company to just be a vehicle for one or a few key people to provide personal services to clients. |
| 4 | Have processes in place so the Company can operate and thrive without key employees. | Let the Company’s value be strictly “in the heads” of its employees, with every new case being a new and unique problem to be solved by key people. |
| 5 | Be able to differentiate from competitors, preferably with some sort of proprietary product or service. | Do what everyone else in the industry does or offer something that can easily be copied. |
| 6 | Have more than one product or service offering. | Limit the Company’s offering to just one product. |
| 7 | Stay out of litigation. | Have a number of suits, investigations or audits going on. |
| 8 | Have some product or service that is “new to the world” or early in the cycle. | Let the Company’s offerings be only products and services that have been around for awhile. |