Next Offer Or Action: A Key To Increasing Customer Satisfaction
Whether or not the customer makes an additional purchase, introducing a next offer or action will increase his or her satisfaction with the interaction at the point of sale.
The Critical Job Skill Nobody’s Talking About
The ability to stay positive and productive when the company fails to meet our hopes is a critical competency.
What Does It Take To Be An Effective Disrupter?
Look for control of both hardware and software aspects of the product, plus other factors that go beyond price.
Don’t Let A Successful Product Become Your “Boss”
Sometimes a winning product or service can attain a hands-off status.
Blank-Slate Thinking: The End of Collaboration?
Starting over every time alienates others and impedes progress toward solving big problems.
Business Lessons From “Road Hauks” On The History Channel
This new series is packed with great examples of good practices in action.
What Is It About A New Product That Gets Customers’ Attention?
Converting an innovation to a sustainable product requires satisfying the value-price calculation in the mind of the consumer.
Establishing a “Creatives Clubhouse” Doesn’t Really Help Anybody
There’s a way to bring artistry to every kind of work.
Some Lessons From The United Airlines Incident
It’s not just about public relations.
Why Modeling Your Work Persona On Sports Heroes Is A Bad Idea
Unlike excellence in sports, business success requires a second skill.