A Simple Exercise To Make Sure Growth Initiatives Are Part Of Your Quick Start To 2017
Written by Mike Shapiro | December 28, 2016
Here’s a way to invigorate your kick-off for 2017.
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What To Do When The Result Of A/B Testing Is None Of The Above
Written by Mike Shapiro | December 22, 2016
Here’s what you can do when A/B testing doesn’t quite get you the results you’re looking for.
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Read This Before You Invest In A Startup Or New Venture
Written by Mike Shapiro | December 15, 2016
With a little effort, you can test the story and confidence of the storyteller.
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Don’t Shoot The Messenger, But…
Written by Mike Shapiro | December 13, 2016
Being prepared is the key to a constructive response when unpleasant news arrives.
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If You’re Serious About Growth, You’ll Need These 6 Big-Company Tools
Written by Mike Shapiro | December 8, 2016
You can scale and adopt helpful techniques used by big companies.
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“Been There, Done That?” Probably Not
Written by Mike Shapiro | December 6, 2016
If you think it’s the same old thing, you probably haven’t asked a few key questions?
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Here’s What Happens When You Start With “Monetization”
Written by Mike Shapiro | December 1, 2016
When publishers put “monetization” first, everybody pays the price.
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Making Customers Work Too Hard Can Wreck The Buying Experience
Written by Mike Shapiro | November 29, 2016
Don’t spoil the buying experience by making customers jump through hoops.
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Let Everyone “Get Good At” Engaging With Customers
Written by Mike Shapiro | November 22, 2016
Don’t let org charts and work flow get in the way of customer interactions that will benefit everyone.
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How Much Discretion Did You Intend To Delegate?
Written by Mike Shapiro | November 17, 2016
You may be sending a different message by the language you used.
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