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Insights Blog – Ideas You Can Use Right Away

Sometimes You Really Do Need Help From Experts

Written by Mike Shapiro | January 10, 2017

With the right structure, it can help you get unstuck and spark your own creative thinking.

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A Simple Exercise To Make Sure Growth Initiatives Are Part Of Your Quick Start To 2017

Written by Mike Shapiro | December 28, 2016

Here’s a way to invigorate your kick-off for 2017.

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What To Do When The Result Of A/B Testing Is None Of The Above

Written by Mike Shapiro | December 22, 2016

Here’s what you can do when A/B testing doesn’t quite get you the results you’re looking for.

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Read This Before You Invest In A Startup Or New Venture

Written by Mike Shapiro | December 15, 2016

With a little effort, you can test the story and confidence of the storyteller.

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Don’t Shoot The Messenger, But…

Written by Mike Shapiro | December 13, 2016

Being prepared is the key to a constructive response when unpleasant news arrives.

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If You’re Serious About Growth, You’ll Need These 6 Big-Company Tools

Written by Mike Shapiro | December 8, 2016

You can scale and adopt helpful techniques used by big companies.

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“Been There, Done That?” Probably Not

Written by Mike Shapiro | December 6, 2016

If you think it’s the same old thing, you probably haven’t asked a few key questions?

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Here’s What Happens When You Start With “Monetization”

Written by Mike Shapiro | December 1, 2016

When publishers put “monetization” first, everybody pays the price.

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Making Customers Work Too Hard Can Wreck The Buying Experience

Written by Mike Shapiro | November 29, 2016

Don’t spoil the buying experience by making customers jump through hoops.

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Let Everyone “Get Good At” Engaging With Customers

Written by Mike Shapiro | November 22, 2016

Don’t let org charts and work flow get in the way of customer interactions that will benefit everyone.

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