Reality Test Your Marketing Plan. This Week.
When was the last time you looked at your marketing plan? Invest 30 minutes ASAP. It’ll be well worth it.
Does Everyone Recognize Your Differentiators? Do You?
There are usually a few things that distinguish you from others. It’s important to take stock and be mindful of them in your daily work.
Time To Offer Customers Something New?
Once you’ve decided to explore a new product or service, here are a few things you ought to do.
Write Job Descriptions That Actually Help Somebody
Many aspects of work have changed. But in many cases, job descriptions just haven’t kept up.
Do You Offer A Test Drive?
The test drive has been used effectively by all kinds of businesses. Do you offer one to your customers?
What’s The Central Idea Of Your Business?
Any ideas of expanding your business should start with a clear picture of your business identity, now and going forward.
Get Inspiration From Outside, But Plan For Success Back Home
Looking outside can provide inspiration and a new perspective, but putting it to use requires good planning and follow-up.
Try Using Self-Educating Choices To Communicate Your Message
Presenting choices is a great way to help customers select one of your products that best meets their needs.
Carwash Part 3: An Example From Music Publishing
Sometimes just letting clients see progress in real time can be a high-value service.
Getting Past “The Comfort Of The Familiar” In The Hiring Process
Social affinities might not translate to a good fit for getting real work done together.