Generalizing About “What Millennials Want” Isn’t That Helpful

Written by Mike Shapiro | June 2, 2015

Caroline Fairchild posted a great article on LinkedIn about a problem that keeps CEOs awake. It’s tough — and probably not that helpful — to try to generalize about what Millennials want, except to say that they are not as much influenced by what those in the power structure want for them or think they should […]

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Why This Blog?

Written by Mike Shapiro | May 19, 2015

Reading and thinking about these posts will help you…

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Before You Go To The Table, Get To Know The Other Players

Written by Mike Shapiro | April 27, 2015

Most of the advice you’ll see about preparing for a meeting with a prospective client includes learning as much as you can about the prospect and his/her needs and deciding what you want to get out of the meeting.  And, while those things are critical, they won’t get you where you want to go. If […]

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