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Insights Blog – Ideas You Can Use Right Away

Product Development Is Never Complete: Watch For Emerging Game-Changers

Written by Mike Shapiro | August 17, 2017

When you’re pursuing a breakthrough to a key advantage, it’s critical to stay alert to other measures that may be just as important to customers.

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Are The Rock And Magnum, P.I. Being Used To “Hack” The Product Iteration Cycle?

Written by Mike Shapiro | August 10, 2017

There’s a new kind of celebrity promotion out there, and it doesn’t bode well for the future of refining and perfecting products.

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A New Credential For “Soft Skills” Won’t Solve The Hiring Challenge

Written by Mike Shapiro | August 1, 2017

The answer goes way beyond a degree or certification in communications and teamwork.

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Is Your Business Model Capable Of Driving Profitability As Well As Growth?

Written by Mike Shapiro | July 27, 2017

Is your business model aligned to solve the needs of customers willing to pay for your product?

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Handled The Right Way, Meetings And Email Can Enhance — Not Hinder — “Deep Work”

Written by Mike Shapiro | July 20, 2017

Email and meetings need not be a distraction from or obstacle to deep work.

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You Want Customers To Continue To Feel Good After The Purchase

Written by Mike Shapiro | July 13, 2017

Customers’ Price/Value Calculations Continue To Be Made After The Sale. Don’t let smugness and confidence cloud your thinking about pricing.

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Manage “Diagonally” Too. Better Yet, Pay Attention To Everything That’s Going On Around You

Written by Mike Shapiro | July 5, 2017

Don’t let your sphere of influence stop at the borders of your chain of command.

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Do This One Thing Before Posting Your Next Job

Written by Mike Shapiro | June 28, 2017

Whether they say it out loud or not, most of your applicants will want to know the answer to this question.

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What’s Your Team’s Readiness Level?

Written by Mike Shapiro | June 22, 2017

Take time to do your own readiness audit of your team.

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Common Themes In Failures Of Innovative Companies

Written by Mike Shapiro | June 15, 2017

Here are some things a founder can do to avoid costly mistakes.

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