IF YOU’RE RUNNING YOUR OWN SOFTWARE COMPANY, YOU’RE ENJOYING FREEDOM FROM THE SLUGGISH BUREAUCRACY OF BIG COMPANIES.

BUT YOU MAY ALSO BE MISSING THE SPECIALIZED PROCESSES THEY USE…AND WHICH YOU’LL NEED FOR THE KIND OF GROWTH YOU WANT AND EXPECT.

If you’re running your own company, you’re probably enjoying the freedom of being your own boss and being responsible for your own success. And you’re mostly glad you don’t have to go through all the bureaucratic red tape of a huge organization to get things done.

But you also may have already realized that the kind of growth you aspire to will mean you’ll need the kinds of the systems and processes — the business rigor — the big companies use to be successful in that larger arena.

Join a group of software and start-up CEOs and developers for an in-depth program that will take you on a fast-paced journey from sharpening your company’s identity, understanding your unique value and business philosophy, your products and your ideal customers.

During this invigorating 6-weeks deep-dive into every facet of your company and the markets in which you operate, you’ll build from the ground up the kind of planning and modeling processes used by larger organizations, scaled and tailored uniquely for your company. 

You are a good fit for this program, if you are:

• A developer, CEO or marketing, sales or growth exec for a software company.
• Want to sharpen your business management skills.
• Want to establish simple proven processes and procedures used by major corporations to get repeatable, predictable business results.

With our six week program, you’ll get:

• Two 90-minute intensive face-to-face coaching consultations, one at the beginning of week 1 to set the stage for the program and another at the end of week 6 to sum up your progress and to ensure your processes and procedures are in place for future success.
• Four 60-minute coaching consultations by phone — one in each of weeks 2 – 5 — to review your progress, answer questions and plan the next week’s activity.

Here’s a preview of the six weeks:

Week 1:  Company Overview

• What’s the central idea of our business? 
• What value do we provide to customers? 
• Why are we in business in the first place
• Self-review P & L, Balance Sheet, Cash Flow.
• Line items:  Which ones would we like to see increase?  What should be reduced?

Week 2: Business Offerings

• What products and services are we selling. 
• What new lines might we begin offering? Should we?  Why or why not? 
• What do our customers think of the products you’ve been selling? 
• What do they think might be missing?

Week 3: Customer Relationships

• Existing customers and what they would say to others about what it’s like doing business with us? 
• How can we do more with them? 
• How can we get more customers like them?  How could we find them?  What is getting in the way? 
• What is one small thing we can do — a small change — that would yield big results?

Week 4: Differentiation

• Who are our key staff members? Does each of them pass our “Doorway Test”? (When the person appears in our doorway, do we brighten up at the prospect of a lively discussion or brace ourselves for a tedious conversation?)
• What talents and resources do we have that our competitors don’t?
• Do these differentiators actually make a difference when it comes to getting and keeping clients? 
• Where do our competitors have us beat? 
• What can we do about it? 

Week 5: Marketing Plan and Analysis

• What is our target market? 
• Industry and customer trends. 
• Who’s buying what and why?  Opportunities. 
• How are we getting our message out? 
• Is it good enough?  Do we need to do more? 
• What’s our web presence doing for us?  How can it be improved?
• What are our constraints — Regulatory, competitive, economic?
• Is there a way to use audits and inquiries of oversight bodies as a way to take a fresh look at what we do and why, and help us do things better?

Week 6: Key Relationships

• Who are our investors, joint venture partners, suppliers, vendors, landlord? 
• Are they people we like to do business with? 
• Are these relationships moving us in the direction we want to go?
• Are our written contracts with them up-to-date and consistent with the expectations of how we work together?
• What are our key deliverables and milestones? 
• Outside Board members and advisors.

This program is regularly offered at $3,500. But we are accepting participating business execs for our Spring sessions for a limited time at a special price of $1,900.

Don’t miss out. Enroll now!