Category Archives for Communication
Is A Machine Next In Line To Drive Corporate Decisions?
Written by Mike Shapiro | October 21, 2020
Has the use of machines progressed from performing tasks to dictating how to run the company?
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The Angry Reaction To That Peloton Commercial Is Telling Us Something Important
Written by Mike Shapiro | December 9, 2019
Gift-giving sends important messages, and it’s important to pay attention.
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Self-Talk People Needlessly Share With The World
Written by Mike Shapiro | October 1, 2019
Resist the urge to use social media for what should be private self-affirmation.
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It’s Fine For CEOs To Signal They “Get It” But Business Still Has To Be Mainly About Serving Customers
Written by Mike Shapiro | August 20, 2019
Focusing more attention on the needs of previously neglected stakeholders should not require a change in the purpose for being in business.
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Even Slight Exaggeration Can Sabotage The Credibility Of Your Value Message
Written by Mike Shapiro | August 14, 2019
You can damage your credibility by making exaggerated claims about the benefits of your product.
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A Lesson For Future Debates: Borrow Some Questions From Workplace Interviews
Written by Mike Shapiro | June 28, 2019
Candidates, moderators and TV producers have their own objectives and they’re not the same as ours.
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Everyone Cannot Be Worth 4.5 Stars: Time For A Reboot Of Online Ratings
Written by Mike Shapiro | June 20, 2019
Numeric ratings and comments aren’t helpful anymore. It’s time for something new and different.
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Tired Of The “Hidden Fees” Shell Game? New “Tactics” Isn’t The Answer For Anyone In The Long Run
Written by Mike Shapiro | June 12, 2019
Buying something shouldn’t be a game, but a business transaction between adults.
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A Simple Business Lesson From The Mueller Situation: Don’t Take Too Long
Written by Mike Shapiro | May 29, 2019
The passage of time has its own consequences that affect your project.
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Sharing Insights Is The New Value-Added Currency For Business Relationships
Written by Mike Shapiro | May 28, 2019
Bringing raw knowledge and information to the table isn’t enough to distinguish you as a value-adding playing.
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