Category Archives for Communication
If You Seek To Persuade, Don’t Get Too Cute With Language
Written by Mike Shapiro | March 7, 2019
Most people have two questions about bitcoin: 1. Will it ever really go mainstream, and 2. What the heck is it? Even articles that purport to demystify the topic succeed only in deepening the mystery: “At the core of the Bitcoin system is the blockchain, a ledger that records the rightful owner of every balance of Bitcoin in […]
Read More
Your Project Has A Public Face…And It’s As Important As The Inside Story You Know To Be True
Written by Mike Shapiro | February 14, 2019
Don’t leave a communications vacuum others can fill with their own narrative about your project.
Read More
The Fame-Making Imperative Is Crowding Out The Business Value Of Social Media
Written by Mike Shapiro | November 14, 2018
It’s time to take stock of the real value of each and every Like and re-post.
Read More
The Three Rules of Road House Are Making Customer Service More Machine-like
Written by Mike Shapiro | November 8, 2018
How the misguided adaptation of three rules from the movie have made real engagement with the customer virtually impossible.
Read More
How To Make Volunteering Commitments You Can Live With
Written by Mike Shapiro | October 3, 2018
Make sure you and they have a mutually beneficial experience by taking responsibility for shaping and defining your commitment from start and continuing all the way through.
Read More
Nobody Can Waste Your Time But You
Written by Mike Shapiro | September 25, 2018
Don’t sit back and wait for a better boss. Do what you can right now to make things better.
Read More
Highs And Lows In The Networks’ Handling Of Their Public Service Role In Florence Coverage
Written by Mike Shapiro | September 20, 2018
Maybe it’s time to take another look at the usefulness of all that reporter-out-in-the-elements coverage.
Read More
How The Tools Of Getting Famous Can Inhibit Creativity
Written by Mike Shapiro | September 11, 2018
Are we expending so much energy getting famous, we’ll have too little left to create anything of real value?
Read More
Here Come The Gen Z Workers! (And That Means…What, Exactly?)
Written by Mike Shapiro | August 30, 2018
Turning your company upside down to adapt to the reputation of any generation of workers is not the right thing to do — for them or for you.
Read More
Forget Expressions Of Lofty Aspirations: It’s Customer Expectations And Employee Delivery That Define Your Company’s Identity
Written by Mike Shapiro | April 3, 2018
Make your mission statement all about actions rather than beliefs or aspirational intentions.
Read More