A Simple Exercise To Make Sure Growth Initiatives Are Part Of Your Quick Start To 2017
Here’s a way to invigorate your kick-off for 2017.
Making Customers Work Too Hard Can Wreck The Buying Experience
Don’t spoil the buying experience by making customers jump through hoops.
After The Click, The Time-Tested Rules Of Needs-Based Selling Kick-In
Committing to solving the customer’s problem is as important today as it ever was.
Start Your Retention Program: Talk With Customers First
Want to set up a customer retention program? Talk with some of them first.
The Right Process For Customer Acquisition And Retention
Fourth in a series on delivering high quality software.
Would They Say That If Customers Were Listening?
Somehow, a kind of “dirty tricks” rhetoric has crept into discussions of customer acquisition. I hope it’s just loose talk, but I wonder…