You Want Customers To Continue To Feel Good After The Purchase
Customers’ Price/Value Calculations Continue To Be Made After The Sale. Don’t let smugness and confidence cloud your thinking about pricing.
Next Offer Or Action: A Key To Increasing Customer Satisfaction
Whether or not the customer makes an additional purchase, introducing a next offer or action will increase his or her satisfaction with the interaction at the point of sale.
What Does It Take To Be An Effective Disrupter?
Look for control of both hardware and software aspects of the product, plus other factors that go beyond price.
What Is It About A New Product That Gets Customers’ Attention?
Converting an innovation to a sustainable product requires satisfying the value-price calculation in the mind of the consumer.
A Simple Exercise To Make Sure Growth Initiatives Are Part Of Your Quick Start To 2017
Here’s a way to invigorate your kick-off for 2017.
What To Do When The Result Of A/B Testing Is None Of The Above
Here’s what you can do when A/B testing doesn’t quite get you the results you’re looking for.
After The Click, The Time-Tested Rules Of Needs-Based Selling Kick-In
Committing to solving the customer’s problem is as important today as it ever was.
Look A Little Deeper Into That Sales Funnel
Make sure you look at profitability scenarios early and often.
…And We’ll Gladly Take It Back, No Questions Asked
Everyone should know the mission of the company and how every role affects it.
What Every Company Can Learn From This Big Company’s Big Purchase
Don’t let the $ signs from the latest big buyout draw attention from the fundamentals.