Category Archives for Product Development
It’s That Time Of Year. Get Ready For The “Late” Requests To Start Rolling In
Written by Mike Shapiro | October 14, 2020
Well, we’re officially into the fourth quarter and everyone’s focused on how we’re going to end the year. And it’s predictable there will be suggestions, ideas, requests — and, yes, some demands — to do some things you hadn’t figured on. We can view these interruptions as annoyances or distractions if we choose, but we […]
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Don’t Continue To Bet The Ranch On A Product ‘Benefit’ Your Customers No Longer Care About
Written by Mike Shapiro | February 28, 2018
Customer preferences are changing at an increasingly rapid pace. What features, advantages and benefits are driving your product development that nobody cares about anymore?
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“Trick Play” Reveals A Business Idea For The NFL
Written by Mike Shapiro | February 5, 2018
Time for more surprises in the game.
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Don’t Let “Thought Leaders” Hold You Back
Written by Mike Shapiro | January 4, 2018
Good ideas are everywhere. Always be on the lookout for something that makes sense to you, or that you can refine or rework to make it better.
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Lack Of Positive Differentiation Is At The Root Of Many Start Up Failures
Written by Mike Shapiro | September 14, 2017
An intention to disrupt is not enough to make a sustainable business.
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Constraints Can Unleash Your Best Creative Powers
Written by Mike Shapiro | August 24, 2017
Limitations and boundaries can be the best thing that ever happened to your project if you know how to use them.
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Product Development Is Never Complete: Watch For Emerging Game-Changers
Written by Mike Shapiro | August 17, 2017
When you’re pursuing a breakthrough to a key advantage, it’s critical to stay alert to other measures that may be just as important to customers.
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Is Your Business Model Capable Of Driving Profitability As Well As Growth?
Written by Mike Shapiro | July 27, 2017
Is your business model aligned to solve the needs of customers willing to pay for your product?
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What Does It Take To Be An Effective Disrupter?
Written by Mike Shapiro | May 25, 2017
Look for control of both hardware and software aspects of the product, plus other factors that go beyond price.
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It’s Not Planning Versus Building
Written by Mike Shapiro | October 25, 2016
You need to do both — plus some thinking.
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