Pricing Part II: Let Customers Help You Arrive At The Right Price
A little customer quiz can help you set the price for your product.
Pricing Starts With Customers’ Perception Of Value
Your costs to make and deliver it are important and so are the actions of competitors. But those aren’t the places to start in setting your price.
Make Idea Generation Part Of Everyday Work
Don’t wait for permission or a special time and place. Integrate the quest for new solutions into your daily sales and project work.
Keep Some Goals Fuzzy — Make Others Crystal Clear
It’s ok to be open and to stay in a learning mode in the development process. But some things have to be clear from the start.
Time To Offer Customers Something New?
Once you’ve decided to explore a new product or service, here are a few things you ought to do.
Do You Offer A Test Drive?
The test drive has been used effectively by all kinds of businesses. Do you offer one to your customers?
What’s The Central Idea Of Your Business?
Any ideas of expanding your business should start with a clear picture of your business identity, now and going forward.